Sainsbury’s
Working in a large team to create the best shopping experience on the Sainsbury’s grocery website. Engaging with users to surface usability and UX problems to then align these with business goals, and using A/B tests to investigate best design solutions for the customer.
Visual exploration for UI and Design System.
Component library for content pages
As creative lead on upcoming landing pages, supplier sponsored campaigns and new features I took the initiative to collaborate with our front end developers to use atomic design principles and build a range of modules and components that fit to a range of purposes for the Sainsbury’s website. This made creating pages quick and efficient for the content team which resulted in a 25% uplift in sponsored pages in Q2 2015.
Visual exploration for A/B tests on Sainsbury’s homepage.