Who am I

Experienced Product Designer with a proven track record in leading cross-functional teams to deliver impactful designs that align with user needs and business goals.

My approach involves collaborative leadership, strategic refinement, and a keen focus on creating well-considered and effective user interfaces.

In product teams, I excel at partnering closely with stakeholders, including founders, product managers, and developers, to refine strategy, prioritise impact, and consistently deliver value.

Experience

Product Designer at start ups such as Twyn & Songkick. In house Digital Designer at Sainsbury’s, MTV and BBC.

Skills

UX
Ideation & workflows
Interaction & UI Design
Rapid Prototyping
Heuristic Evaluation
Personas
Branding
Interviews & Surveys
Usability & Concept testing
Qualitative analysis methods
HTML, CSS.